Interactive Creative Direction, Brooklyn, NY, USA. +1.646.546.3610 paul@happymonitor.com

Recent projects
Guinness
Proposition317.com

Creative Director / Concept Development

The voting hub for Guinness’ campaign to make St. Patrick’s Day an official national holiday in the US. In the lead up to March 17th, 2008, visitors could sign their name on the petition, upload their photo, download their campaign kit, and spread the word on the year’s most important political decision. here/

Capital One
CapitalOne.com

Creative Director

The complete overhaul of CapitalOne.com: revising site architecture, developing marketing content, and a thorough re-examination of the site’s online banking functionality as the institution rapidly expands into the world of brick-and-mortar.here/

MasterCard
Win12Cars.com

Creative Director / Concept Development

MasterCard's first brand site outside their corporate web presence. The 100% Flash site provided an opportunity to visualize a future state, helping visitors imagine which cars they would choose, what they would do with them, and who they would share them with if they won. here/

Wendy's
GoodToBeSquare.com

Concept Development

Wendy’s first Interactive viral initiative. The site ran unbranded during its initial launch period before later branding against the campaign. The New York Times caught on to the buzz when the site won Macromedia's Site of the Day. See it here. Online media (also first unbranded) here and here/
US Army
GoArmy.com

Art Director / Concept Development

Concieved and designed a radical new direction for goarmy.com as part of McCann's client winning pitch to the US Army. here/
Media examples
Wendy's Spicy Chicken
Sirius Manifesto
Nikon D50
Intel Dance Machine
Intel Folding Viiv
MBNA NASCAR
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Clean & Clear
SOFT Minisite

Creative Director

Day to day, life can be tough on young skin, so what’s a girl to do?A day in the life of SOFT puts Clean & Clear’s new line of SOFT moisturizing products in the context of two best friends as they explore the world around them from city to suburbs. here/

EarthLink
EarthLink.net

Creative Director

The complete re-branding and re-organization of EarthLink.net; one of America’s longest standing Internet providers. A nine-month project cycle brought clean aesthetics and intuitive decision making to the table. here/

Black & Decker
Get It Straight The First Time

Art Director / Concept Development

An Addy award-winning suite of broadband experiences establishing the online identity for Black & Decker's unique family of laser products.
here, here and here/
Exxon Mobil
MobilOil.com

Art Director / Concept Development

Soup-to-nuts redesign of MobilOil.com bringing it in line with the master campaign, and using the opportunity to radically rethink drivers' relationships with their vehicles. here/
Absolut
CutNet Interactive Desktop

Art Director / Concept Development

When Absolut launched their malt beverage “Cut” in Canada and the UK, they naturally wanted to continue their tradition of aligning the brand with the avant-garde. The result? CutNet, an Interactive desktop download allowed users to explore and contribute to the zeitgeist. Pitch-winning creative. here/
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Black & Decker TV
MasterCard WorldCard
Intel Batman Returns
Half Life 2
Intel Obsolete PCs
Sharp Electronics
About
HappyMonitor.com is the home of Paul Chambers. An award-winning, formally trained Interactive Creative Director with ten years experience conceiving and articulating pure digital campaigns and Interactive experiences that extend campaigns originating in traditional media. Paul has acted as brand steward for a number of high profile clients over the years, with particular specialty in pitching new business.

Paul is currently Creative Director at the New York office of Tribal DDB Worldwide leading creative for Guinness, Bailey's Irish Cream, 1800 Tequila, The Bar.com, EarthLink, Neutrogena, Clean & Clear and Aveeno.

Paul's resume can be found at Linkedin/

Industry awards

Regional Silver Addy

London International Awards

Annual Eyeblaster Award

Webaward Standard of Excellence

Gold Medal Consumer Magazine Best Practice

FlashKit Best of the Web

Macromedia Site of the Day


Clients

Absolut

American Express

AOL

BASF North America

Black & Decker

Capital One

CBS

Cingular Wireless

CNN

Diageo

EarthLink

Ellen Tracy

Electronic Arts

Exxon Mobil

Intel

Johnson & Johnson

Lucent Technologies, Inc.

MasterCard

Maybelline New York

Microsoft

Nikon

Partnership for a Drug-Free America

Sharp Electronics, Corp.

Sheraton Hotels & Resorts

Samsung

Sesame Workshop

Sirius Satellite Radio

Sony Online Entertainment

Southwestern Bell Wireless

TAG Heuer

Toyota North America

The Walt Disney Company

Ubisoft

Wendy's

Yahoo! Hotjobs

Yamaha Music

YMCA