Isn't it time we improved upon DVD extras? Of course it is. We did it by supercharging AMC's cult movie back catalog with a little bit of Facebook magic dust: Yeah TV. 2011.
In collaboration with: Possible
Looking to monetize genre and cult material that AMC found it could access relatively cheaply, the cable network’s product development team approached Possible as one of the leading agencies with expertize in interactive television and asked us to help.
We conceived a Facebook Credits based platform that allows movie fans to not just watch their favorite movies online for a couple of bucks a pop, but to do so as part of a social community; all while learning more insider knowledge than even the most ardent movie nerd could wish for.
Behind the scenes tidbits, interviews, galleries, quizzes, and more are all served up to the viewer through an innovative interactive timeline as they watch along taking the notion of a DVD commentary to its next natural, evolutionary level.