Every energy drink wants to be with you there in the moment, but PepsiCo's Amp is the energy drink of the moment before the moment. The only drink to sponsor your readiness for the big event. 2009.
In collaboration with: Tribal DDB Worldwide
With a tight budget, rather than take on the financial weight of sponsoring a key sporting event, the campaign the moment before the moment allowed us to sponsor not the event itself but the buzz leading up to the event. With this thought as a starting point we bought out 100 before________ URLs to allow us to economically pseudo-sponsor a wide-range of Amp appropriate events including Dale Earnhardt Jr. Daytona 500 appearance.