Don't tell anyone but I'm still partial to a drop of Baileys. And it was my responsibility to pass on my guilty pleasure for three years. Digital brand steward for the Original Irish Cream between 2007 and 2010.
In collaboration with: Tribal DDB Worldwide
Digital steward for the North America brand site from 2007 until 2010.
Baileys Holidays On Ice Sweepstakes
Promotional sweepstakes pitch in which the premise is simple. Grand prizes are frozen in blocks of ice. If you can guess the closest to the hour, minute and second the prize melts free, you win that prize.
Baileys Holiday Online Advertising
Elegantly direct messaging for the ’08–’09 Holiday period. In the rich-media execution, dragging falling snowflakes from the banner background formed cubes of ice that dropped into the glass of Baileys below.
Bailey Shiver Summer Online Advertising
To draw attention to the Baileys Shiver (Baileys and ice blended) as a reason to drink Baileys in the Summer months, we created a series of rich-media banners that closely associated a straw with the brand, thus providing an unexpected partner to consumer’s typical expectation of a Baileys cocktail.
Baileys Valentine’s Day Chief Smoothness Officer
To draw attention to the distinctive taste of Baileys we introduced R&B singer Keith Sweat as Baileys’ Chief Smoothness Operator. During the ’08 Valentine’s season, Keith allowed site visitors to send a Valentine’s Day Card (and a Baileys coupon) using his own unique approach to smoothing things over.