Clean & Clear
Let's face it, teenagers have enough on their plate without acne. I did my part to lower the national zit index during my role as the North America and EMEA digital brand steward between 2007 and 2010.
In collaboration with: Tribal DDB Worldwide, DDB
Brand steward for the US website between 2007 and 2010. Led the redesign of the site in 2009.
Clean & Clear Cheer (EMEA)
To allow girls to interact with the brand, and to play up the brand’s best friends equity, we introduced the Clean & Clear Cheer. Essentially a voice-recorded eCard generator. This side-stepped Johnson & Johnson’s strict user-generated content policy by converted recorded voice audio into shapes, colors, and animation effects.
Clean & Clear Countdown To Clear Skin Compliancy Program
To compliment the release of the Advantage Acne Control Kit acne regimen, we released the Countdown to Clear Skin, adopting a weightwatchers.com approach to acne control. Through a series of interactive tools, participants in the eight-week online program could track their skin health and emotional well-being, while from the client’s standpoint, providing a compelling compliancy program. Further, each week, participants could partner with a friend to compare their progress or see it in the context of the entire community.
Clean & Clear Countdown To Clear Skin Widget
To draw attention to the Countdown to Clear Skin we created an iGoogle / Yahoo home page widget that could be used as a countdown toward the user’s important date, while providing extensive product information, and fashion and beauty tips.
Clean & Clear SOFT Mini-Site
One of several video-based mini-sites developed to highlight a product launch. In this case, a collection of products that help girls fight the environmental stresses of day-to-day living on their skin.
Clean & Clear Blackhead Eraser Mini-Site
A mini-site developed to introduce the Blackhead Eraser, a unique vibrating facial cleanser. The site used short interactive games framed as lessons to introduce the product.
Clean & Clear Blackhead Eraser Online Advertising
Simple messaging through effective online media developed to launch with the product. The entire banner shook as the eraser vibrated.
Clean & Clear Blackhead Eraser MySpace Page
We were able to further leverage assets from the production of the site into a branded MySpace page. Later, the Flash games were also playable through online media.
CleanAndClear.co.uk etc (EMEA)
Brand steward for the EMEA family of websites between 2008 and 2010.