Every now and then we get called upon for a 'vision piece.' Case in point: a complete re-imagining on CVS.com, clearing the clutter of the existing site and placing emphasis firmly on care, convenience and context. 2011.
In collaboration with: Schematic
CVS.com Vision Creative
A sample of pages from Schematic’s vision piece requested by CVS. The client was struggling with a cluttered website and wanted to increase the role that e-commerce could play in the site without sacrificing the importance of the highly visited online pharmacy tools. We did this through a series of AJAX widgets that allowed for a clean, but responsive shopping experience, and contextual editorial delivered through both organic and authorized visitor permissions.