ExxonMobil

I like my combustion engines like I like my shirts: clean. And now so does ExxonMobil. After five years without a campaign, ExxonMobil's fuels division approached DDB to return their gasoline to consumer's minds with a global campaign launch. 2010.
In collaboration with: Tribal DDB Worldwide, DDB

fuelprogress.com

For over six months we worked closely with ExxonMobil to develop the hub of the 2010 campaign, fuelprogress.com. The destination URL for all point-of-sale, out-of-home, print, and broadcast media.

The site allows visitors to take an interactive journey through the heart of their vehicles, its engine, to understand the role of fuel that is designed at the molecular level to clean as it moves.

We brought together Flash developers, CGI artists, voice talent, and a sound studio to create an original musical score to bring this incredible destination to life.

01_exxon_loading

Intro voice over screen.

01_exxon_loadingb

Intro transition into the fuel tank.

02_exxon_introa

Discussing the fuel at a molecular level as it passes through the fuel pump.

03_exxon_introb

The fuel rushing toward the engine.

04_exxon_introc

The fuel nears the engine.

05_exxon_overview

The interactive overview of the engine.

06_exxon_injector

Learning about the fuel injector.

06a_transition

Molecular transition between scenes.

07_exxon_intake

Learning about intake valves.

08_exxon_chamber

Learning about the combustion chamber.

09_exxon_molecule

The fuel molecules clean dirty engine parts.

10_exxon_exhaust

Learning about exhaust valves.

11_exxon_outro

Exiting the engine.

12_exxon_wrapup

Site summary.

14_exxon_locations

Station locator.

iPhone Station Locator App

Developing an iPhone app that overlays Google Maps API with Exxon Mobil’s proprietary database providing specific gas station features and promotions allowed us to provide a branded experience that delivers on utility.

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