I like my combustion engines like I like my shirts: clean. And now so does ExxonMobil. After five years without a campaign, ExxonMobil's fuels division approached DDB to return their gasoline to consumer's minds with a global campaign launch. 2010.
In collaboration with: Tribal DDB Worldwide, DDB
For over six months we worked closely with ExxonMobil to develop the hub of the 2010 campaign, fuelprogress.com. The destination URL for all point-of-sale, out-of-home, print, and broadcast media.
The site allows visitors to take an interactive journey through the heart of their vehicles, its engine, to understand the role of fuel that is designed at the molecular level to clean as it moves.
We brought together Flash developers, CGI artists, voice talent, and a sound studio to create an original musical score to bring this incredible destination to life.
iPhone Station Locator App
Developing an iPhone app that overlays Google Maps API with Exxon Mobil’s proprietary database providing specific gas station features and promotions allowed us to provide a branded experience that delivers on utility.