Sure - for a while there - every client wanted an app, but HTML5 gesture support and the ability to tap into device features such as GPS now means that mobile websites can mirror proprietary experiences. We solved Ford's forecourt needs.
In collaboration with: Schematic, WPP Team Detroit
Ford Mobile Website
Developing smart-phone apps is all well and good if you know your audience is prepared to commit one to their device but research showed Schematic that shoppers in consideration for a new vehicle aren’t deep enough into a relationship with Ford to download an app just to aid vehicle browsing and configuration.
Fortunately ever faster mobile download speeds and the advent of HTML5′s support for mobile standards such as touch gestures and GPS means a WAP website no longer needs to be a “less than” experience.