HPV is a serious global epidemic that's the responsibility of young men as much as women. I helped spread the word as the global brand steward for all digital initiatives between 2008 and 2010.
In collaboration with: Tribal DDB Worldwide, DDB
Developed as a global template site for all regions except the US, the site was created to highlight the intertwined relationships between Mother, Daughter, and Doctor. A trio of conversations that are critical to beginning a discussion about the dangers of HPV in young women. Visitors to the site can appreciate the difficulties of broaching this conversation and the risks of the disease by flipping in-and-out of the protagonists’ stories. Forms of the site have since launched in 23 markets with protagonists customized to reflect ethnic and cultural concerns.
Awareness building banners developed to bring attention to the existence of a HPV vaccine.