Gardasil

HPV is a serious global epidemic that's the responsibility of young men as much as women. I helped spread the word as the global brand steward for all digital initiatives between 2008 and 2010.
In collaboration with: Tribal DDB Worldwide, DDB

Global Template

Developed as a global template site for all regions except the US, the site was created to highlight the intertwined relationships between Mother, Daughter, and Doctor. A trio of conversations that are critical to beginning a discussion about the dangers of HPV in young women. Visitors to the site can appreciate the difficulties of broaching this conversation and the risks of the disease by flipping in-and-out of the protagonists’ stories. Forms of the site have since launched in 23 markets with protagonists customized to reflect ethnic and cultural concerns.

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Online Advertising

Awareness building banners developed to bring attention to the existence of a HPV vaccine.

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