Helmed the worldwide digital creative in 2006 & 2007.
Launched the Viiv, Intel Core 2 Duo, Core 2 Duo Extreme, Centrino and Centrino Duo brands.
Learned to love silicon.
In collaboration with: MRM Worldwide, McCann
Core 2 Duo Online Advertising
Launch advertising used to usher in the the new Intel Core 2 Duo processor as part of the Multiply your possibilities campaign.
Vista / Core 2 Duo Mini-site
With the launch of Microsoft Vista came the opportunity to push the Intel Core 2 Duo as the best chip for the job. The mini-site developed for the Vista launch foreshadowed the current I’m a PC campaign by following different PC users getting the best out of the combination of Vista and Core 2 Duo. Visitors to the site could explore interactive case studies of 7 individuals and one family.
Vista / Core 2 Duo Online Advertising
A common strategy with Intel was to invest in syndicated content served from www.intel.com to point-of-purchase OEM sites. Here’s a Dell example:
Core 2 Duo Extreme In-Game Advertising
To win market-share back from AMD which had rapidly become the hard-core gamer’s choice of processor, we entered into a number of high-profile partnerships with video game publishers. One of the many strategies we employed was positioning advertising within the gaming environments. Two titles shown here are Ubisoft’s Tom Clancy’s Rainbow Six: Vegas and Electronic Art’s Need For Speed franchises.
Core 2 Duo Extreme Gamespot.com Takeover
We employed a high-profile one day media buy at one of gamer’s highest trafficked sites, gamespot.com to highlight the Core 2 Duo Extreme as the chip of choice for gamers wishing to get the best gaming experience with VALVE Software’s award-winning Half-Life 2: Episode 2. The buy was timed to launched alongside the game. The creative prominently featured the game’s much anticipated gravity gun.
Building Intel’s Home in Second Life
During the Second Life boom, we helped Intel establish it’s virtual home in the Second Life community. Conceptually we approached the facility not as a traditional real-life replica building, as many brands were doing at the time, but as the core processor driving the entire virtual world by embedding it deep within the earth in the spirit of Jules Verne. The following shots were taken during the architectural planning phase.
Intel’s Second Life – Journey To The Core
The following shots are from the Intel facility in the Second Life application itself. To drive publicity for the unveiling of the site, we introduced a treasure-hunt aspect that rewarded participants with unique collectible items such as an Intel-powered jet pack that could only be won by taking part.
HP Intel SAP Joint Solutions – Don’t Sweat The Small Stuff Mini-Site
An enterprise focused site built to highlight the robust partnership of SAP software on HP servers powered by Intel architecture. The mini-site used Flash engagement devices such as an interactive Newton’s cradle as business archetypes to break-up some of the drier content.