Macy’s Beauty Spot

Losing cosmetics market share to Sephora, Macy's approached us to re-invigorate their shopping experience. We responded by introducing the retailer to the 'Beauty Spot' – a digital editorial and eCommerce experience, now embedded in their flagship stores.
In collaboration with: Possible, Intel

Macy’s Beauty Spot

Unveiling the Beauty Spot at the Intel booth during the 2012 National Retailers Federation Convention. The unit was custom fabricated to house two angled touch-screens for two simultaneous users and shelving systems to hold featured products. Note the webcam which – using Intel technology – discretely detects the age, gender, and race of the user approaching the screen to serve up appropriate products. Finally, a printer prints receipts for Macy’s concierges to help customers locate products they have added to their cart that are not within immediate reach.

The unit is connected 24/7 to Macy’s e-Commerce back end allowing real time display of available inventory, customer reviews and more.

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The Interface

A selection of screens from the device allowing users to browse and purchase products, learn about achieving popular looks, and find the right foundation products for their complexion. Procrastinating customers can also ‘wish list’ items via their social network to purchase at Macys.com at a later date.

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