Landed the digital business for MRM with pitch-winning creative, and went on to lead the agency's online marketing efforts for the brand putting the brand online in a big way for the first time. Taking credit: 2005.
In collaboration with: MRM Worldwide, McCann
MasterCard’s first online sweepstakes. The site allowed entrants to fantasize about which twelve GM cars they would pick and who they would give the other eleven to they chose not to keep for themselves.
Rich media placements for MasterCard’s second online sweepstakes allowed two online players to connect and play each other within the banner space.