Led the dot-com redesign during 2007 & 2008. Launched the brand's groundbreaking personalized skin evaluation site SkinID.com.
Got in touch with my feminine side.
In collaboration with: Tribal DDB Worldwide, Roberts + Langer
At the end of 2009, Neutrogena asked Tribal to combat the current financial climate by moving the dot-com into an e-commerce environment that would allow the brand to sell direct to consumer. Building on the existing back-end of the live site we were able to nimbly re-purpose the existing catalog with a new skin for this new direction.
In 2008 Tribal partnered with Neutrogena to create a World’s first – an online only Interactive skin evaluation that results in a regimen of three acne-clearing products customized for each individual’s needs that are immediately available for purchase and promptly shipped. The program became an instant success, in part due to the compelling nature of the evaluation itself which relies heavily on a Flash presentation layer.
In Q4 2008, we launched the entirely re-imagined Neutrogena.com, taking what was a fairly typical brochure-based product site and pushing it into a unique experience for each of its unique visitor types. The beauty of the site is that while the presentation layer (including language) is unique to men, women and teenagers, it is built on a common database framework that serves up content from a single source.