Landed the client for Magnani Caruso Dutton with a pitch-winning strategy and creative execution. The radical redesign has since gone on to sweep up awards including an Emmy and a Peabody Award and I got to meet the Muppets. 2006.
In collaboration with: Magnani Caruso Dutton
Three key tenets made up the client winning-pitch: SeasameStreet.org would be a safe browsing environment for children, a place where they could assemble their own custom interactive episodes online, and a site that could be enjoyed by adult and child alike.
I’m please to say that even after an arduous 3 year project cycle, all three tenets made it through to the live site. Below is my original pitch creative:
Stills from the live site.
A complete redesign of Sesame Workshop’s parent site also helped to land the client: