Sesame Street

Landed the client for Magnani Caruso Dutton with a pitch-winning strategy and creative execution. The radical redesign has since gone on to sweep up awards including an Emmy and a Peabody Award and I got to meet the Muppets. 2006.
In collaboration with: Magnani Caruso Dutton

SesameStreet.org

Three key tenets made up the client winning-pitch: SeasameStreet.org would be a safe browsing environment for children, a place where they could assemble their own custom interactive episodes online, and a site that could be enjoyed by adult and child alike.

I’m please to say that even after an arduous 3 year project cycle, all three tenets made it through to the live site. Below is my original pitch creative:

1_sesame_home_pre_login

2_sesame_home_tuesday

3_sesame_parents

4_sesame_videos

5_kids_parents_popup_a

SesameStreet.org

Stills from the live site.

sesame_home

sesame_playlist

sesame_listindex

sesame_video

Sesame Workshop

A complete redesign of Sesame Workshop’s parent site also helped to land the client:

workshop_home

workshop_initative

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