Working with T-Mobile? The agency equivalent of Dog Years. Hundreds of posts, snaps, tweets, and grams kept the Un-Carrier flowing in 2015 and 2016. Custom video, animation, motion graphics, photography and more day-in, day-out across three US offices without fail, and always with a smile. Now that's what I call social networking.
In collaboration with: MRY
Binge Watchers Anonymous
In partnership with Publicis Seattle we developed “Binge Watchers Anonymous” to shine a light on T-Mobile’s latest offering, Binge On – unlimited mobile video streaming from all the major providers without eating into your data plan. Hot on the heels of his stretch on AMC’s hugely successful Breaking Bad, actor Aaron Paul provided the perfect mentor to those suffering from binge-related issues.
The following long-form spot was created for social to build upon a shorter broadcast lift:
Additionally, a series of :15s were created to align with specific shows:
Finally, all this traffic led to a micro-site that allowed Bingers to seek help, self-identify their binging profile, and even call Aaron to get binging concerns off their chests:
Aaron’s 1-800 messages:
A series of video shorts created quickly and economically to highlight device and accessory purchases as holiday gifts:
Super Bowl 50, 2016. Verizon had caused a spat among the carriers by using CGI balls to quantify their data story and throw shade on the competition. T-Mobile, loving a good fight, immediately lashed back with a version of their own.
In collaboration with Publicis Seattle, we brought in comedian Steve Harvey just weeks after his #fail in which he’d announced the wrong winner of Miss Universe on live Television. This made him the perfect spokesperson to draw attention to Verizon’s mistaken claims and ask them to #Ballogize:
Then, throughout the Super Bowl, we set up a social news room to leverage Mr. Harvey as our correspondent with fans asking others who had made public mistakes to #Ballogize:
T-Mobile is a headline sponsor of MLB. During the 2015 postseason we leveraged the 7th inning stretch commercial breaks to give MLB fans on T-Mobile their chance in the spotlight.
In the weeks leading up to the postseason we created bite-sized baseball content to encourage fans to tag their content with #TheBig7th for a chance to win tickets to the World Series and have their photos and video featured in our national campaign:
Facebook / Twitter Sample Posts
A small sample of the posts we created over the course of twelve months: